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Launch + Learn
Best suited to...
Those setting up a new business - or those business owners who want a revamp - and feel overwhelmed by marketing it. Budget is top of mind: you don't have thousands to spend on website builds, SEO, and social media strategy.
What you will get from us
Website, brand guide, Google Business Profile set up, social media strategy, three-month content plan and two 90-minute training sessions. Plus, a marketing playbook that includes the AI helpers that will make your life easier.
Package costs
Launch + Learn is a one-off payment of $5,500. We'll provide an itemised invoice for the package so that your accountant can treat each item appropriately.
The detail
What is included
What is not included
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Logo creation
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E-commerce, booking systems or custom website functionality
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Custom photography, images or video assets, or custom fonts
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Writing individual social posts or blog articles
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Paid advertisement set up or management
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Additional revision rounds or extra pages
(these can be quoted separately) -
Support beyond the 30-day window (optional check-ins available)
What you will need to provide
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Completed questionaire
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Any existing logos, photos, testimonials and written content.
Don't worry if none of these exist! -
Feedback within three business days of each review
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Your own accounts for the website platform and domain, and an email address for the business, so you own everything from day one
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Website: template-based five-page website on a platform you can own and edit (Squarespace or Wix), with core page copy and basic on-page SEO/GEO. Stock images included.
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Brand guide: a one-page brand guide
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Google Business Profile: set up and optimised, plus local
SEO action plan -
Social media strategy: the right platforms for your customers, your tone of voice, content pillars and posting rhythm
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Three-month content plan: themes, topics, formats and a posting calendar with simple templates
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Training: two live 90 minute sessions, recordings of each, and a short playbook so you can repeat the process yourself
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Revisions: one revision round per deliverable
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Support: 30 days of email support after handover
Costs paid directly by you
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Domain costs: You will be responsible for costs of purchasing the domain, and hosting fees/platform subscription.
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Custom email set up: If you choose to create a custom email address for your business - for example, hello@launchandlearn.com as opposed to launchandlearn@gmail.com, you will be responsible for the associated fees.
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All paid Google ads/social media ads: This foundational set up does not include any paid ads on any platform. If you choose to run paid ads, you will be responsible for the associated costs.
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Any additional or out of scope costs: All costs beyond the itemised package are the responsibility of you, the business owner.
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Our fee: We require a 50% deposit to start, and the remaining 50% on handover. Invoices are itemised so your accountant can treat each item appropriately.